Buying patterns in younger gen buyers
As millennials and zoomers, buyers today have deeper experience with technology than previous generations and different expectations.
Less touch points
the different behaviors they’ve observed from today’s younger buyers. They don’t require as many touch points along the buyer journey, and they want to stay anonymous for as long as possible.
Try before you buy
Users expect to try before they buy, and buyers are less loyal to vendors who aren’t meeting their needs or expectations.
Build products around user behavior
Younger buyers are attracted to authenticity and they notice when a product isn’t providing the experience the sales team promised. Enter product-led growth: authentic products built when organizations function around one heartbeat — the user’s. And what could be more authentic than a product that sells and markets itself?
Study user behavior instead of market research
Product-led growth allows sales, marketing, operations, and technology teams to all use insights and entryways from the product itself to structure their funnels, prioritize their workflows, and draw in revenue