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Microsoft and the Metaverse

date Dec 14, 2021
authors Ben Thompson
reading time 1 min
category blog

the Metaverse already exists, it just happens to be called the Internet.

Internet satisfies all of them:

  1. The Internet is persistent
  2. The Internet is synchronous and live
  3. The Internet has no cap to concurrent users
  4. The Internet has a fully functioning economy
  5. The Internet is an experience that spans both the digital and physical worlds, private and public networks/experiences,
  6. The Internet offers unprecedented (although not perfect) interoperability of data, digital items/assets, content, etc.
  7. The Internet offers unprecedented (although not perfect) interoperability of data, digital items/assets, content, etc.
  8. The Internet is populated by “content” and “experiences” created and operated by an incredibly

Ubiqutous computing

what makes the phone the ultimate expression of a “personal computer” is that it is with us everywhere, from home to work to every moment in-between.

Assumption about AR

The second assumption is that augmented reality would be a larger and more compelling market than virtual reality, just like the phone is a larger and more compelling market than games

It’s just a means to an end

So many Silicon Valley enterprise companies miss this critical point: they obsess over the user experience of their individual application, without considering how that app fits in the context of a company for whom their app is a means to an end.